Sake is not just meant to be drunk; it is meant to be savoured. It is served in restaurants, bars and lounges in square wooden boxes called masu or in small glasses. It is a good idea to drink sake in wine glasses in order to enjoy its full colour, aroma and flavour.
Sake is often served with meals. Depending on its colour, bouquet and aroma, it brings out the flavour of fish and meat. Sake can be served with hot dishes and can also be served with snacks such as rice cakes or ginkgo seeds.
To enjoy sake to the full, you need a certain ambience – a beautiful view, good company or fireworks complement the ceremony of drinking sake.